1. Keyword Rankings: Tracking your keyword rankings is one of the most important metrics when it comes to SEO. It’s important to track which keywords you’re targeting, where you rank for them, and how your rankings are improving over time.
2. Visibility Score: Your visibility score is an overall measure of how visible your website is on the search engine results page (SERP). It is a good indicator of how much organic traffic you are likely to receive, and it can help you understand which aspects of SEO need the most improvement.
3. Organic Traffic: Organic traffic refers to visitors who have found your website through organic search engine results, rather than paid advertising or other promotional activities. Tracking this metric is important to help you understand the performance of your SEO efforts and how it affects website visits.
4. Backlinks: Backlinks are incoming links from external websites, and they are important for building domain authority. The more quality backlinks you have pointing to your site, the better chances you have of getting higher rankings in the SERPs.
5. Bounce Rate & Time on Page: Tracking the bounce rate and time on page of your website can help you understand how well your content is engaging with your audience. If people are quickly leaving your website after visiting, it may be an indication that your content isn’t relevant or interesting enough.